ProfileCraft
ProfileCraft
About
Acquire detailed profiles of both local and global audiences about: media consumption (online, TV, radio and print), product & brand usage, attitudes, pain points, motivations & beliefs and other category consumer behaviours.
Our approach enables us to explore the size, scope, and trends of your target market.
Leveraged data
We use primarily data from syndicated studies at national level, thus saving you time, money, and resources compared to primary research.
This is just a first step, to generate hypotheses and assumptions about your customer segments and personas, and then validate them with you or extra research.
Delivered insights
- Socio demo full profile
- Attitudes and behaviours within category
- Brand usage
- Purchase behaviour
- Choice drivers
- Lifestyle segments