Consumer understanding
ProfileCraft
Socio-demo profiling
Use it to gain a nuanced understanding of your audience and identify trends by analyzing data quarterly or annually.
TrendPulse
Interests & hot topics
Use it when you want to understand what makes your audience resonate & engage -
search interest & conversation volumes over time
ConsuMedia
Media consumption
Use it to identify the best touchpoints and channels for your audience or campaign goals.
DigitalRoute
Digital customer journey
Use it when you want to understand how people interact with your brand assets throughout their digital journey.
CustomScope
Custom studies
Use it when you need to better understand the market and your customers to inform your business strategy with a quick, flexible, and tailored approach.
TrendLens
Consumer trends
Use it when seeking new growth opportunities driven by the latest consumer trends.